Never Been Alive is made to be personal. The feeling of not feeling at all is a catalyst to greatness.
The name of my brand originated from my personal feeling that I have never truly felt “alive.” The dictionary definition of alive is very simple, “living, not dead.” I found that being alive is so much deeper than that. To me being alive is the freedom to express who you are at all times in all settings without any thoughts of judgment from the world or yourself… To me, it is an honor that when you put on a piece of my clothing you are choosing that to represent yourself to the world. I take great pride in the responsibility of furthering my generation into greatness.
All we have is the present. The past is gone and the future is unpredictable. Right now you own the moment. Right now you are at your youngest… It is Never been a better time to Start Living…